The Reward Campaigns feature in the Wellness360 Admin Platform allows administrators to create structured wellness incentive programs that motivate employees to engage in healthy activities and earn rewards.
Follow the step-by-step instructions below to create and configure a Reward Campaign for your organization.
Steps to Create a Reward Campaign
Step 1: Navigate to Reward Campaigns
Log in to the Wellness360 Admin Platform.
From the left-side navigation menu, click on the Rewards icon.
Under the Campaigns section, select Reward Campaigns.
Click the + Create Campaign button at the top-right corner of the page to begin.
The campaign creation wizard will open with a 4-step process: Choose Template → Details → Earn Points → Rewards.
Step 2: Select a Template
The first step of the wizard allows you to choose a starting point for your campaign.
Start from Scratch - Build a fully custom campaign without using any template.
System Templates - Professionally designed wellness programs ready to use. Filter templates by level using the All Levels, Foundation, Growth, or Advanced tabs, or search by name using the search bar. Available system templates include:
Foundation Wellness Program - An entry-level wellness program focused on core preventive health activities. Includes 28 activities and 4 milestones. Incentive: $125 12,500 max points.
Growth Wellness Program - A comprehensive wellness program with expanded activities including fitness, mental health, financial wellness, and enhanced preventive care. Includes 42 activities and 5 milestones. Incentive: $200 · 20,000 max points.
My Templates - Use a previously saved custom template from your organization.
Select your preferred template or choose Start from Scratch, then click Next to proceed.
Step 3: Fill in Campaign Details
In this step, configure the core details of your campaign.
Campaign Name - Enter a name for your campaign (required).
Program Year - Select the program year this campaign belongs to.
Description - Enter a short description of the campaign. This will be visible to employees.
Under Choose how users will earn rewards, select one of the two reward models:
Direct Wallet Credit - Employees receive instant credit directly to their Wellness Wallet upon completing activities. Points are automatically converted to a dollar value based on a set conversion rate.
Progress-Based Rewards - Employees earn rewards based on levels they unlock by accumulating points. Each level has a defined point threshold and an associated reward.
Note: The reward model selected here determines how the final Rewards step is configured. Choose carefully as this affects the entire campaign reward structure.
Next, configure the campaign dates and limits:
Campaign Start Date — Select the date the campaign becomes active for employees (required).
Campaign End Date — Select the date the campaign closes (required).
Set Redemption Window — Toggle this on to define a specific time period during which employees can redeem their earned rewards.
Maximum Points Per User — Enter the maximum number of points a user can earn in this campaign.
Once all details are filled in, click Next to proceed.
Step 4: Configure Earn Points
In this step, configure which wellness activity categories are enabled for the campaign and how many points employees can earn for each.
The top of the page displays a summary showing Categories Enabled, Total Activities, Total Points, and Point Cap across all configured categories.
The following activity categories are available to enable or disable using the toggle next to each row:
Assessments - HRA, biometric screenings, and health assessments.
Achievements - Step achievements and milestone badges.
Challenges - Team and individual wellness challenges.
Habits & Journeys - Daily habits and wellness journeys.
Education - Videos, courses, and coaching sessions.
Activity Logs - Nutrition, water, weight, exercise, and sleep logs.
Events - Wellness events and webinars.
Preventive Care - Cancer screening, cardiovascular, immunizations, dental/vision.
Custom Activities - Custom wellness activities defined by your organization.
Clicking on any category row opens a detailed configuration slider on the right side of the screen. Within the slider, you can:
Set a Maximum Points Limit for the category.
Enable or disable specific activity types within the category.
Set the Frequency of how often points can be earned (for example: Annually, Monthly).
Set the Points for Completion for each activity type.
Configure additional options such as Reward for Improved Outcomes where applicable.
Click Save within the slider to confirm the configuration for that category.
Note: Each category has its own unique set of configurable activity types. For a detailed breakdown of each category, refer to the individual category configuration guides.
Once all categories are configured, click Next to proceed to the final step.
Step 5: Configure Rewards
The final step differs based on the reward model selected in Step 3.
If you selected Direct Wallet Credit:
Set the Maximum Points Per User for the campaign.
Define the Conversion Rate — how many points equal $1 in the Wellness Wallet (for example: 100 points = $1).
The platform will automatically calculate and display the maximum wallet reward a user can receive based on your inputs.
If you selected Progress-Based Rewards:
The Reward Journey screen will display the milestone levels as a visual progression map at the top of the screen.
Each level card shows the level name, required points, and reward assigned to it.
Click the ⋮ (three-dot menu) on any level card to edit or delete the level.
Click + Add Level at the bottom to add additional reward levels to the journey.
To modify a level, click on the level card to open the Modify Level panel on the right side of the screen:
Level Name - Enter or update the name of the level.
Points - Set the point threshold users must reach to unlock this level.
Description - Add an optional short description for the level.
Rewards - Click + Add Reward to assign a reward. Select the Reward Type (for example: Wellness Wallet) and enter the Amount.
Click Update to save the level configuration.
Note: You can add multiple rewards to a single level and create as many levels as needed to match your organization's wellness program structure.
Once the reward structure is fully configured, click Save to finalize and create the campaign.
The campaign will appear on the Reward Campaigns page under the relevant status section — Active, Upcoming, or Completed — based on the configured start date.
Conclusion
After completing the steps above, your Reward Campaign will be successfully created on the Wellness360 Admin Platform. Employees will begin earning points and rewards based on the campaign configuration as soon as the campaign start date is reached.
Need help?
If you experience any issues, please contact our Support team at [email protected]. We'll be happy to assist you and ensure everything is working as expected.